SHE'S BACK!!! Are you ready to navigate the everchanging landscape of events and marketing? Join us for the ILEA Cleveland event "All Things Event Marketing," featuring keynote speaker Alicia Hansen of Palmer Event Solutions on Wednesday, January 17, 2024 at The Ballroom at Park Lane.
Dive into the world of event marketing and gain insights into how the industry has transformed since the pandemic. Alicia Hansen will provide valuable perspective and practical strategies to adapt and excel in the changing landscape of events and marketing.
Date: Wednesday, January 17, 2024
Time: 11:30am - 2:00pm (lunch will be provided)
Location: The Ballroom at Park Lane
About our Speaker:
Alicia Hansen is a Cleveland born, raised and educated marketing professional, writer and event producer.
After growing up in her mother’s catering business, Alicia earned a degree in Theatre from Baldwin Wallace University and worked for ten years in non-profit fundraising and event management. Her early career event credits include food and wine events including the Cleveland Magazine Silver Spoon Awards Party, 5Ks such as the Jingle Bell Run/Walk for Arthritis, galas like the festivities surrounding Tom Hanks at The Hanna at Great Lakes Theater, and more. In 2011, Alicia was honored by CBC Magazine as the first recipient of the Connector’s Choice Awards Rising Star Award as a member of the Arthritis Foundation staff.
Alicia led L’Nique Specialty Linen’s marketing efforts for five years. After starting at the company in July 2015, she played an integral role elevating the brand awareness of the organization with recognitions like L’Nique’s Top Workplaces awards from The Plain Dealer in 2016, 2017, 2018 and 2019, and their Smart Business Magazine Smart Culture Award in 2017. In January 2020, she was the featured presenter at ILEA (International Live Events Association) Cleveland’s first sold out event, “Let’s Get Social: Effectively Utilize Social Media To Grow Your Business.”
When the COVID-19 pandemic decimated the global events industry, Alicia pivoted to providing freelance social media, email marketing and copywriting services via her business, Alicia Hansen Creative. Her clients included several event-based companies around Northeast Ohio including Colortone Staging and Rentals, Making the Moment and Borrow Rentals'; other hospitality-focused businesses including Lather, Laurentia Vineyard & Winery, Legacy Village and The Summer Market; and national nonprofits like the Pediatric Brain Tumor Foundation.
Today, she serves as an Event Curator for Palmer Event Solutions in Cleveland, Ohio. Since joining the team in June 2022, she’s had the pleasure of working with Northeast Ohio non-profits including the American Heart Association, Drink Local Drink Tap, Esperanza, MedWish International and Near West Theatre.
You can find her spreading a realistic yet hopeful look on life on her social feeds at @aliciamhansen.
Event Sponsors and Partners:
Venue: The Ballroom at Park Lane
Florals: Amour Floral & Decor
Photography: Hannah Cessna Photography
Don't miss this opportunity to learn from a seasoned professional and network with like-minded individuals in the industry. Register now to secure your spot at the "All Things Event Marketing" event.